...your Mom is a cultural construct

unconsumption:

In just a few weeks, Ikea will enact a massive design change that will be largely invisible to consumers: They’re ditching wooden shipping pallets in favor of cardboard ones. The furniture giant has designed a way to fold corrugated cardboard into a structure that is far thinner than a traditional wooden pallet, yet can still support the 1,650 pounds necessary to transport their goods.

(via Ikea’s Cardboard Pallets Intrigue - Core77)